'Slimme White' supplements in Malaysia wanted to increase its sales by telling women some "hard truths". So they made a commercial to teach women how to be treated with respect by their husbands. They just have to make sure they're thin and white first. Thanks 'Slimme White'!

A beauty advert has been slammed for claiming that women who are ‘slim and fair skinned’ are less likely to be victims of domestic abuse.

The soap-opera style ad from Malaysia’s Slimme White shows a woman being mistreated by her husband – who only changes his ways once she has lost weight and has lighter skin.


Extracts from a Mirror article (original). Published 18 October 2017.