P&G -- which makes Olay’s White Radiance Intensive Fairness Cream -- says it plans to rename its skin lightening creams.
A P&G skin lightening product ad for Olay White Radiance

Procter & Gamble’s Chief Brand Officer, Marc Pritchard has revealed that the company is revisiting its portfolio to weed out any biased messages, according to a report filed by Bloomberg from the Equality Summit.

However, when asked whether the company would cease the sale of problematic products such as whitening and lightening creams, Pritchard would only confirm that such skin care lines would be renamed ‘at a minimum’.

Thus far, Johnson & Johnson is the only key industry player to exit the category, while Unilever and L’Oréal have rebranded.

Extracts from a Global Cosmetics News article (original). Published 28 Sept 2020.