Marie Claire reporters take a look at the deep-rooted paradoxical ideals of fairer skin in Jamaica. An intriguing read.

Outside her ground-floor apartment in Kingston, hairstylist Jody Cooper sits on the bright blue bench that serves as her makeshift salon. The 22-year-old native Jamaican is flipping through photographs of herself—there she is a few years ago in a studded monokini, with strawberry blonde hair and blue eyeshadow, her skin several shades lighter than it is now.

Cooper doesnt remember making a conscious choice to bleach her skin. Growing up, everyone around her was doing it—her school friends, her mom, her aunt. So she did it too. For nine years, she rubbed creams on her face and body, covering up with tights and long sleeves that she believed would make the bleach work better. Her goal was to transform into what Jamaicans call a “browning”: a lighter-skinned black person.

As a browning, Cooper turned heads. “Its nice when the guys call after you saying, ‘Browning!’ and you know you born black,” she says, laughing. She loved the attention; she loved fooling people into thinking she was someone a little bit different.

Payne Land—where Cooper grew up and still lives to this day—is one of the lower-income neighborhoods in the city, a collection of mid-rise cinder-block apartment buildings at Kingston’s southern edge, bordered by the industrial and manufacturing district near the port. Black cultural icons Bob Marley and Marcus Garvey called this neighborhood home, too, but even still, it’s light skin that’s perceived by many here to be the ideal.

“When you black in Jamaica, nobody see you,” Cooper explains.

A few months ago she became a born-again Christian and, as part of that conversion, gave up bleaching. Her skin is back to what she calls “black“—a deep brown.

Being fairer may have made her feel pretty for a while, but Cooper says her body has yet to recover from years of exposure to the harsh chemicals found in bleaching creams. She says the habit left her with a rash and blames skin bleaching for the discoloration around her eyes, which she describes as, “black like somebody sock me in the head.” She’s wiser to it now: “The bleaching, I dont get nothing from it,” she says, looking back, “and it damage my body.”

Extracts from a Marie Claire article (original). Published 21 June 2017.