The desire to look European is deeply rooted in India’s history and psyche because of centuries of British colonialism and subjugation. “We were ruled for 200 years by white people so it shows that a certain amount of power came with being white. White is beautiful. And beauty is power, right?”
The saying “one thing leads to another” is especially true of Vitamin C. Ingesting Vitamin C doesn’t just increase Vitamin C levels in our blood, but also two important antioxidants -– glutathione and Vitamin E.
Women are known to have strict regimes where they take anything up to half an hour in the morning and evening smearing themselves with powerful soaps and creams in an effort to attain their ideal image of black beauty.
Carlene from Kingston, Jamaica, has been bleaching her skin for three years. She uses skin lightening creams popular with many Afro-Caribbeans, despite repeated health warnings. After three years, she stopped because it gave her stretch marks on her hands and parts of her body.